AV Bliss Design
Digital marketing launch campaign for AV Bliss Design — an Australian-made and owned brand specializing in artisan, handcrafted wine racks that celebrate fine craftsmanship and local pride. This campaign marked the brand’s first market debut, following two years of thoughtful design and product development.
Our team led a comprehensive three-week strategy and planning process, ensuring a launch that reflected the product’s premium positioning and aligned with its niche audience. Rather than rushing to market, the focus was on creating a visually impactful and strategically sound digital presence—designed to attract discerning customers and support the brand’s long-term growth and investment potential.
Money Magnet x The Avenue
Content filmed for Money Magnet - industry innovator in cryptocurrency investment modelling, developing data-driven and research backed strategic solutions. We partnered with Money Magnet to bring their vision to life and capture one of the brand’s most significant milestones. The objective was to produce three distinct campaign pieces, each designed to serve as foundational digital marketing assets. It was essential that the content not only delivered high-impact visuals, but also communicated a compelling narrative - positioning Money Magnet as a credible authority within the highly competitive and rapidly evolving cryptocurrency investment space.
Carmonn French
This campaign took a raw and honest approach to positioning Sydney artist Carmonn French in a saturated creative landscape often overwhelmed by noise and repetition. Rather than following the blueprint of a conventional marketing shoot, we chose to slow down and connect with Carmonn in her own environment—a rural property nestled on the edge of Marramarra National Park.
Over cups of tea, shared laughter, and a few close encounters with local wildlife (we survived), we spent time understanding her journey, her perspective, and the deeper narrative behind her art. The result was a piece that didn’t just promote Carmonn—it reflected her. It told her story with sincerity, nuance, and the quiet strength that defines her work.
100 faces
This time, we found ourselves nestled in the vibrant, eclectic streets of Darlinghurst in the heart of Sydney—no wildlife to dodge, but the city's eccentricity certainly provided its own memorable moments. Building on the authentic approach we took with Carmonn in her rural setting, we brought that same raw storytelling lens to the urban landscape.
Amid the concrete jungle, Carmonn opened up about the meaning behind her 100 Faces exhibition and invited us into her creative process. We captured her workflow in its most natural form—unfiltered, intuitive, and deeply personal—staying true to the spirit of her art and the story she continues to share with the world.
Inspire Bags AU
Content captured for Sydney-based small business, Inspire Bags AU—a purpose-driven, vegan-friendly clothing and accessories brand with a focus on ethical fashion and conscious consumerism.
This project was all about capturing the heart of the brand: sustainability, style, and storytelling. We worked closely with the Inspire Bags team to develop content that not only showcased their product line, but also reflected the values and mission behind the label. From studio shoots and styled lifestyle imagery to short-form video and behind-the-scenes storytelling, every piece of content was created with intention and authenticity.
The visual assets were designed for omni-channel use, supporting Inspire Bags’ social media marketing strategy across Instagram, Facebook, Pinterest, and TikTok, while also enhancing the user experience on their e-commerce website. Each piece of content played a role in helping the brand connect with its audience - building trust, promoting ethical fashion, and driving growth in a saturated digital market.
This campaign wasn't just about marketing products - it was about elevating a movement, amplifying a voice, and aligning visuals with a message that matters.
